In this blog, I will be sharing how I find the best keywords for Google ads, SEO and other platforms
Table of Contents
Introduction
Understanding Keywords
Research Tools
Finding Keywords
Evaluating Keywords
Conclusion
Introduction - The Importance of Keywords
Keywords are crucial for SEO (Search Engine Optimization) because they help improve your visibility on search engines. When you use specific and relevant keywords in your content, it increases the likelihood that your site will appear in search results when people search for those terms on Google. Keywords are also essential for Google Ads. By selecting effective keywords with low cost-per-click (CPC), low competition, and high search volume, you can optimize your ad performance. I’ll dive into this topic in more detail in the following section.
2. Understanding Keywords
When making google ads, there will be a section where you can put all keywords ideas and it will show you graph on all the insights on the keywords as well as how much each keyword will cost per click. Depending on which industry you are in the average CPC (cost per click) could be higher or lower based on the competition. For example, let' say you have an general AI company the average CPC will be higher so your ads will cost more because there is so much competition.
The CPC also really depends on the monthly searches, so if there is 10,000 searches per month, usually the CPC is higher.
3. Research Tools
To research keywords, I personally use SEMrush. It offers a detailed overview, including search volume, keyword difficulty (KD), trend graphs, cost-per-click (CPC), and the number of ads competing for that keyword. While SEMrush is primarily used for SEO, it can also be valuable for ad research. However, many people prefer Google Keyword Planner specifically for Google Ads.
There is so many different tools that can help you with keywords, which saves you so much time and effort trying to find keywords on your own. There is even AI tools that can generate you lists of keywords so you won't have to do it manually.
4. Finding Keywords
Finding the right keywords for your blog is essential for driving traffic and improving search engine rankings. Start by brainstorming topics relevant to your audience and industry. Use SEMrush to get a comprehensive view of potential keywords. Explore Google Keyword Planner for keywords specifically tailored to Google Ads, as it can help identify high-traffic terms with manageable competition. Consider both broad and long-tail keywords to capture various search intents and refine your list based on metrics and relevance. By focusing on well-researched keywords, you will attract the right audience.
5. Evaluating Keywords
Evaluating keywords involves assessing several key factors to ensure they’re worth targeting. Like I said in the past, focus on checking search volume, competition, and always review trends because keywords are always changing every day. You need to make sure the keyword has consistent or increasing interest over time. By analyzing these aspects, you can you can choose keywords that offer the best balance between search volume and competition.
It takes time and sometimes it is hard to find the best keywords but remember with practice it makes perfect. Eventually you will be a pro at finding keywords and everybody will be asking you for help.
6. Conclusion
In conclusion, finding the best keywords involves evaluating search volume, competition, and keyword difficulty. By selecting terms with high search interest and manageable competition, you can effectively target your audience and improve your visibility. Prioritizing well-researched keywords helps drive relevant traffic and enhance your overall performance.
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